Artist Best Practices

Last Updated: December 27, 2024 ​​

 

Tip #1 - Upload Quality/Accurate Photographs of your Artwork

It’s extremely important that the photo you use to represent your artwork be as true to life as possible. While phones are convenient, use a digital camera if you can. Visit photographing artwork for the best practices and technical aspects.

 

Tip #2 - Write a Detailed Artist Bio and Accurate Artwork Descriptions  

Our buyers are not only interested in your work, but in you as an artist. Therefore, we encourage you to write a detailed artist bio highlighting your story as an artist (e.g. creative process, inspiration, etc.).

 

We recommend that you include the following info in your bio:

• Where you were born and raised

• Where you currently live

• Your artistic influences and where you draw inspiration

• Your medium(s)/technique(s) of choice and why

• Whether you're self-taught or received formal education/tutelage

• Artists you've worked under/with

• Prizes and awards you've won

• Exhibitions that you’ve taken part in

• Collections (both private and public) which include your work

 

Please take the time to write a detailed and compelling artwork description! The descriptions not only help buyers discover your work, but also JV Studio Art’s marketing professionals to promote it to buyers. For help, see: “How do I write an artwork description?”

 

Tip #3 - Keep Your Portfolio Up To Date

If one of the works you’ve uploaded to JV Studio Art is sold elsewhere, we encourage you to keep the image up on our site, as buyers are interested in seeing the works you’ve sold as well as the works that are currently available. However, it’s important that you edit the artwork details to indicate to buyers that the work is sold and no longer available for purchase. (Note: If the work is sold through JV Studio Art, there’s no need to update the artwork details, as they’ll be updated automatically.)

 

Tip #4 - Appropriately Price Your Artwork

Pricing your artwork appropriately is critical to selling it. As an artist, you should always be prepared to explain how and why you have arrived at your prices. It’s very important to adopt consistent, fact-based pricing principles and methods. We offer some of these methods in our Getting Started section.

 

Tip #5 - Know How to Estimate Your Artwork’s Shipping Dimensions and Weight

We require artists to estimate the weight of an artwork after it’s been packaged for shipment. We use these measurements to generate an “estimated shipping cost” for the buyer, which is something that can be  influential in their decision to purchase a work. For that reason, it’s very important that you don’t significantly under (or over) shoot the shipping weight you input.

 

On the other hand, we understand that it's challenging for artists to have to estimate the shipping dimensions and weight of artworks that they haven’t boxed or crated yet. However, there is a way to arrive at a good estimate. For more information, please see our article on packaging and shipping.

 

Tip #6 - Promote Yourself!

To increase your exposure, we strongly encourage you to promote yourself via social media, websites, email, and other channels.

Facebook, X, TikTok, and Instagram allow you to alert your followers about newly available art for sale, driving traffic back to your JV Studio Art portfolio and encouraging sales.

 

Share your JV Studio Art profile and artworks in social media. Be sure to add an engaging call to action to entice your followers to follow the link.

 

Every artist has an equal opportunity to be selected for a special feature by our marketing team. Maintaining an up-to-date and informative profile, and promoting your work will expose you to new potential customers and catch our team’s attention.